About Us

The ‘ALDER’ range of furniture is recognized in India as a leader in exceptionally crafted wooden masterpieces. The innovative creativity, prime product quality and high-end features of the furniture in tandem with appealing price structure are its unique selling points.The ALDER brand is known for being the pioneer in India for making polished CKD (complete knockdown) furniture and maintaining the high quality standards it has set for itself right from manufacturing to after sales service. The ALDER group has state-of-art manufacturing facilities of ‘Complete Knockdown’ furniture in Himachal Pradesh and New Delhi with a production capacity of producing over 5,000 furniture units a month. ALDER mass produces its products in such a manner that the furniture unit can be shipped from the factory disassembled and packed compactly into a flat box - which at the customer end can then be assembled into a complete unit easily, i.e., the products are manufactured as complete knockdown (CKD); Ready to Assemble or Do It Yourself (DIY) units. True to its motto - ‘Quality Prime’ - ALDER group upholds its high quality standards at every step right from infrastructure, procurement of raw materials, manufacturing practices, marketing to after sales services, ensuring customers’ confidence in ALDER products. All the manufacturing units of ALDER are ISO 9001 : 2008 certified. The product range of ALDER comprises of over hundred different models and encompasses TV / LCD Units, Corner Units, Multi Utility Units, Display Units, Study & Computer Tables, Office Tables, Executive Tables, Bookshelves, Filing Racks, Beds, Wardrobes, Dressing Tables, sofa sets and Dining Tables etc. ALDER furniture is being successfully marketed all over India through a strong distributor and dealership network. The ALDER range of furniture offers: ? Ergonomic designing ? MDF - Solid board, borer free and termite resistant. ? Toughened Glass - For safety and prevention of injuries, ? Re-Polishable - any number of times & easily cleaned ? Lifetime Warranty for assembly /disassembly Our Objectives : » Provide complete knockdown furniture with built-in safety, ergonomics and aesthetics to our valued customer. » Update our design characteristics and train manpower for production of high quality yet cost effective furniture based on responsiveness and feed-back of our esteemed customers. » Aim for “Total Quality & Convenience Approach” through technology up-gradation, manpower development and after sales service for enhanced customer satisfaction. » Provide value for money to our esteemed customers.

 

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CONTACT

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  • 27, Furniture Block, Kirti Nagar, New Delhi, India 110015
 
 

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