About Us

Ian Schrager, the hotel design innovator (the man who originally gained fame as co-founder of the famous Studio 54 in New York City) describes the new luxury as “being in the know, not how much you pay for things. It’s having good taste, as opposed to wearing a status label.” We believe that “New luxury is exquisitely crafted and a unique expression of the self rather than mass produced.” We cater to the sophisticated or a Fragrance connoisseur. As luxury becomes omnipresent, consumers want unique products that differentiate their sense of style.

 

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