ZAMAARA - the brain child of Kolkata based Anneysha Choudhary and Jyoti Dhandhania. Located in the upscale Fashion hub of the city; Bhowanipore Zamaara is a fashion hub with a carefully chosen mix of Indian and fusion clothing, accessories and jewelry. Anneysha Choudhary’s entrepreneurial knack and a greater sense of fashion led to the conceptualization of ZAMAARA. With this expertise at the helm, a select group of India’s fashion designers will be made accessible to everyone. This includes our most coveted designers as well as the bright young talent whose creative excellence enthrall us.