Farida Gupta is a venture committed to bringing together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. Our aim is to keep these ebbing crafts alive by designing contemporary wear garments. We make use of natural materials and indigenous skills with a good dose of modern aesthetics. Fabric is sourced from core artisans centres of the country. Traditional block prints from Bagru, Indigo & Ajrak prints from Kutch and various parts of Rajasthan, Bagh from Madhya Pradesh, Weaves from Bijnor and south of India and contemporary block prints from Sanganer.